CONTENTS PREFACE . Chapter 1 · By Susanne Boch Waldorff and Lise Justesen 9 INTRODUCTION . Case-based teaching and learning . The cases . References . 11 14 16 19 Chapter 2 · By Michael Steffensen and Lise Justesen BERLINGSKE MEDIA . Berlingske Media – organisation, ownership and key figures . Berlingske Media’s strategy: “Must-win battles” . The changing face of competition . Innovation and partnerships. The great free sheet war. Concluding remarks . Questions . References . 23 24 26 29 31 34 37 38 38 Chapter 3 · By Marianne Stang Våland and Lise Justesen BJARKE INGELS GROUP (BIG) . BIG – organisation, ownership and key figures . The BIG strategy: Informal and not on paper . An unconventional architectural office? . Welfairytale: The Little Mermaid brands Denmark in Shanghai . Concluding remarks . Questions . References . 43 45 46 48 55 58 59 60